As a service provider in the exhibition industry, customers will always be our first learning site, and books will always be our second learning site. Pain in opposition, awareness in pain, innovation in awareness. One of the questions we often encounter in the booth design is: "How can new brands that are fledgling through booths quickly and effectively help them spread?"
Our method is "borrowing culture". Borrowing folk arts culture is equivalent to stimulating the collective unconsciousness of people throughout the country and the world, that is, the energy of popular purchase. How to borrow? For example, in the case of Beijing folk art culture, the old Beijing Hutong symbol, the courtyard symbol, the old Beijing non-staple food store symbol ... These are the indelible marks that live in the memory of ordinary people, thus forming a deeply rooted people art culture, they are closely linked with the daily life of ordinary people, without explanation, you can understand at a glance. This is what we said. It is obvious to use the "visual" shell to make the external packaging of the booth.
This “borrow ” thing is best to be visual, familiar, and objective, because it finally harvests the dividends that ordinary people understand. For example, we borrow the hutongs in Beijing folk arts culture. On the other hand, if we borrow the old Beijing leisure culture, consumers will have a lot of doubts after seeing it. Everyone thinks differently, but the hutongs are visible. People with a sense of picture will instantly think of the kind of lively scenes that are lively. It can be seen that when something accustomed to cultural characteristics, this exhibition space has the meaning of existence, and both the senses and the experience are given a clear theme.
This is what we said: When your booth has a it’s shell, the next most important thing is how to make consumers notice the booth. This is in the ongoing booth practice. Come to two conclusions and try to apply them to the construction of the booth.